<h1>1. Conceptualize</h1>
<p>This first step involves specifying the basic parameters for your project 
in preparation for the design work that will come in the next step. 
Specifically, it involves identifying who will initially be involved on 
the <strong>project team</strong>, articulating your project's geographic 
and/or thematic <strong>scope</strong>, your <strong>vision</strong> of 
what you hope to achieve, and the <strong>conservation targets</strong> which 
will be the focus of your work. 
It also includes making sense of the context in which your project is 
intending to work, including <strong>threats</strong> and 
<strong>opportunities</strong>, and key <strong>stakeholders</strong>.</p>
